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C.O.L.A. is a multimedia production crew made up of mc's/mc groups/graffiti writers/producers and artists. This is underground hip hop. The goal for cola is to keep the hip hop scene "all 5 elements" alive in its purest form, staying away from the Hollywood lights and glamour and mainstream publicity. We go against the grain and have created a cult type following of fans....who understand its ok to cheer for the underdog's and not be ashamed to do it either. People who listen to C.O.L.A know we stray away from other names to create our own foundation. So then we can look back on what we accomplished and we can rest assure it was us and not the name or fame of any one else that was well known or well established. Even though working with others is always a delight for C.O.L.A. members, we need to build up our foundation then invite others in to share the love of hiphop music.